Hard seltzer brand White Claw has grown rapidly in the UK since launching last June, and is now looking to expand the nascent category by taking market share from beer.
Heineken is launching hard seltzer brand Pure Piraña in Europe as it diversifies beyond beer to capitalise on the growing trend of health-focused beverages.
With the launch of Bud Light Seltzer, Budweiser wants to use its trademark humour to demystify hard seltzers and become a leader in the nascent UK category.
Multiple ads for three hard seltzer brands, including BrewDog, have been banned by the advertising watchdog for making unsubstantiated health claims.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
So often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.
As it launches the first major TV push of any CBD brand, Cannaray is hoping to cement itself as the UK’s leading provider of the supplement while growing the entire category.