"Vibrant", "colourful", "banter-y": all words PizzaExpress's new chief customer officer, Shadi Halliwell, wants people to begin associating with the restaurant, as she looks to inject "new life" into the brand and attract a younger market of casual diners.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
UK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.
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So often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.
As it launches the first major TV push of any CBD brand, Cannaray is hoping to cement itself as the UK’s leading provider of the supplement while growing the entire category.