Marks & Spencer is launching a global customer experience and insights programme, designed to put the customer at the heart of decision making across the entire business.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.
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Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
So often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.
As it launches the first major TV push of any CBD brand, Cannaray is hoping to cement itself as the UK’s leading provider of the supplement while growing the entire category.